Insight For Content Strategy
The first step in your Museum’s Audience-Centred Content Strategy
Introducing Insight For Content Strategy
Insight For Content Strategy is our online audience research and strategic insights package for museums and heritage organisations. It’s designed to help you craft content that resonates, delivering both impact and sustainability.
What will Insight For Change do for me?
Understanding online audiences has never been more important.
Insight For Content Strategy combines our online research and insights package for museums with our specialist research, sector analysis, and content strategy skills to help you identify your content priorities and the critical next steps.
With Insight For Content Strategy you’ll be able to:
- Design Effective Online Experiences and Content: improve user experience and content engagement to increase conversions.
- Grow Reach: you’ll know which audiences to target and how to change your content to attract more of them
- Business Case Development: Demonstrate the value and develop a compelling business case for investment into your online content
- Maximise Impact: Based on robust data and expert insight, invest your human and financial resources to achieve the greatest positive impact.
- Improve the conversation: Move from opinion-based conversations and ideas to collaborative evidence-based creativity and decision-making
What is included?
- A quantitative survey run across the website or on up to 3 social channels
- Analysis and reporting of the data
- Comparison against peer dataset
- Development of strategic insights and recommendations in relation to the organisation’s objectives
- Two stakeholder workshops with the FG+W senior team
- Data and insight presentation
- Strategic priorities and recommendations presentation
- Full ownership of your data
- Accelerate Skill Development: Enhance data collection and analysis skills tailored to your team’s unique needs.
- Independent Analysis: Get powerful, data-informed insights to build shared understanding among diverse teams.
- Facilitate Collaboration: We make collaboration seamless across varied departments, skill sets and priorities.
Case Study
Developing a more audience-centred social media strategy.
National Trust for Scotland, UK
An independent charity that protects and shares some of Scotland’s most precious historic places and natural landscapes
Services: Insight for Content Strategy
Tools: Web and social audience research, peer data and collaboration, Insight Workshops + Reports
Delivered: 2020/21
– David Fettes, Social Media Manager, National Trust for Scotland
“It has been an absolute joy working with Frankly, Green + Webb. Their experience, expertise and insights are invaluable. The work they’ve done in our audience research project has been instrumental to the development of a social media strategy for our organisation. ”
Why Choose FG+W?
The world’s leading museums turn to us for expert research and powerful insights into their digital audiences. Our clients include the American Museum of Natural History, the Getty, the Imperial War Museums, the Metropolitan Museum of Art, the National Gallery, the National Trust, the Smithsonian, and the V&A.
- Trusted Expertise: We keep your audience dilemmas from going sideways.
- Data-led Strategies: Our experienced strategists are led by data, not guesses.
- Decades of Experience: We’ve over 25 years of experience working with museums of all sizes worldwide.