Case studies

Look at what we’ve gone and done.

Online and on-site.

Our collection of case studies tells a compelling story.
Collaborating on an exciting, clear vision for digital transformation.

British Library, UK

The UK’s National library with a living collection of over 170 million items.

Services: Strategic planning

Tools: Workshops, desk research + consultancy

Delivered: 2022

Reframing a website redesign with powerful insights and expert facilitation.

National Library of Scotland, UK

Scotland’s National Library looks after and and shares Scotland’s cultural heritage including everything from ancient manuscripts to digital content.

Services: Web user research, web strategy + action planning
Tools: Online survey, collaborative workshops, 
Delivered: 2023 – 2024

How insight enabled a charity to focus social media engagement on connection.

National Trust for Scotland, UK

An independent charity that protects and shares some of Scotland’s most precious historic places and natural landscapes.

Services: Insight for Content Strategy

Tools: User testing, benchmarking, workshops + reports

Delivered: 2020-2021

How user research improved a museum website redesign.

The Fine Arts Museums of San Francisco, USA

FAMSF is the largest public arts institution in San Francisco with over 1 million visitors per year and an unusually large and engaged membership base.

Services: Insight for Web Strategy and UX, User research
Tools: User testing, benchmarking, workshops + reports
Delivered: 2020 – 2023

Using audience insight to respond to a plan for the future.

Science Museum Group, UK

The world’s leading group of science museums.

Services: Insight for Content Strategy

Tools: User testing, benchmarking, workshops + reports

Delivered: 2020-2021

How a user research partnership supported digital transformation.

Imperial War Museums, UK

A family of five museums uncovering the causes, course and consequences of war.

Services: Insight for Web Strategy and UX, user research, strategic planning
Tools: User testing, benchmarking, workshops + reports
Delivered: 2018 – ongoing

Understanding the impact of a new mobile experience.

San Francisco Museum of Modern Art (SFMOMA), USA

One of the largest museums of modern and contemporary art in the United States.

Services: Mobile Evaluation, User Research, Product and Service Testing

Tools: Narrated visits, In-depth interviews.

Delivered: 2017

How online content could fuel a new generation of science educators.
Exploratorium, San Francisco.
A public learning laboratory exploring the world through science, art, and human perception.

Services: Audience research, content strategy
Tools: Online surveys, in-depth interviews, usability testing, journey mapping
Delivered: 2018, 2019-2020

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