“Becoming more audience-centred” is now a critical goal for most museums. But there’s often a moment in a museum when people sit around in a meeting room to discuss a piece of content—a website, a newsletter, or a series of social media posts—and no one can agree. Even with access to data and analytics. Why is it so hard? What can you do about it?

Do you work with heritage? Are you looking for new ways to work with partners,  volunteers and grassroots communities in Heritage? Interested in how digital tools and platforms might help? Over the past two years, The National Lottery Heritage Fund has supported 25 digital projects as part of the Digital Skills for Heritage initiative. The funding has helped projects innovate how they work with volunteers and community partners. Join our two FREE webinars to hear from these projects as they

Position closed Project fee: £9k + Length of contract: End October – End of Jan 2022. (Est 40 – 48 days) Opportunity to extend until March 2022 with additional fee. Location: Remote. Based in the UK  Frankly, Green + Webb is a human-centred research and strategy agency that works with cultural organisations to help them understand their audiences and evaluate, design or improve their digital offers in response. We generate insights that help organisations make the right decisions at the right

In this article: Guest post: Adam Pearson It’s never been easier to create a web survey, with lots of different platforms specifically designed to help you get feedback from your audience. It’s harder to get robust data and that’s what you need when you’re bringing about change and basing decisions on research, you need to have confidence in it. Whether you’re looking to run a research project yourself or thinking about getting some help, here are some questions you should