Insight for Web and UX
Insight for Museum Web Experience and Strategy
Introducing Insight For Web
Insight For Web is our web audience research and strategic insights package for museums and heritage organisations. It’s designed to identify the key opportunities for improving the impact of your website.
What will Insight For Web do for me?
A user-centred website is always going to perform better.
Insight For Web is our specialist online research and strategic insights package for museums and heritage organisations. It combines a huge sector-wide data set, our sector expertise, and facilitation skills. The results will enable you to identify and communicate specific web priorities and help you to develop an evidence-based roadmap of improvement or renewal.
With Insight For Web you’ll be able to:
- Design Effective Online Experiences: improve user experience and engagement to increase conversions.
- Grow Reach: you’ll know which audiences to target and what it will take to attract more of them
- Business Case Development: Demonstrate the value of your web estate and develop a compelling business case for investment
- Maximise Impact: Based on robust data and expert insight, invest more effectively in your human and financial resources to achieve the greatest positive impact.
- Improve the conversation: Move from opinion-based conversations and ideas to collaborative evidence-based creativity and decision-making with your colleagues from the board to your web developer
What is included?
- A quantitative survey run across the website
- Analysis and reporting of the data
- Comparison against peer dataset
- Development of strategic insights and recommendations in relation to the organisation’s objectives
- Two stakeholder workshops with the FG+W senior team
- Data and insight presentation
- Strategic priorities and recommendations presentation
- Full ownership of your data
- Accelerate Skill Development: Enhance data collection and analysis skills tailored to your team’s unique needs.
- Independent Analysis: Get powerful, data-informed insights to build shared understanding among diverse teams.
- Facilitate Collaboration: We make collaboration seamless across varied departments, skill sets and priorities.
Case Study
Using Insight For Change to respond to lockdown and plan for the future
Services: Insight for Change
Tools: Web and social audience research, peer data and collaboration, Insight Workshops + Reports
Delivered: 2020/21
– Rosie Cardiff, Website Editor, Science Museum Group
“We really liked the collaborative approach to this project, working with our peers and getting insight into how we compare with other museums. That was the bit that made us think that this is something different.”
Why Choose FG+W?
The world’s leading museums turn to us for expert research and powerful insights into their digital audiences. Our clients include the American Museum of Natural History, the Getty, the Imperial War Museums, the Metropolitan Museum of Art, the National Gallery, the National Trust, the Smithsonian, and the V&A.
- Trusted Expertise: We keep your audience dilemmas from going sideways.
- Data-led Strategies: Our experienced strategists are led by data, not guesses.
- Decades of Experience: We’ve over 25 years of experience working with museums of all sizes worldwide.