Frankly, Green + Webb

Digital experience experts for the cultural sector.

How we help

We help you to create digital experiences that wow while they deliver.

Our human-centred approach  sets us apart. We generate insights that help you make the right decisions at the right times, and pass on knowledge that will see the skills and culture in your organisation grow.

We work with you to steer, streamline and innovate. It means experiences informed from the get-go by what really matters to your audiences. Factoring in what’s important to your organisation. Understanding space, scale and visitor/user numbers to make sure it’s perfectly fit for purpose.

A couple of case studies

How insight enabled a charity to focus social media engagement on connection.

National Trust for Scotland, UK

An independent charity that protects and shares some of Scotland’s most precious historic places and natural landscapes.

Services: Insight for Content Strategy

Tools: User testing, benchmarking, workshops + reports

Delivered: 2020-2021

How research improved a museum website redesign.

The Fine Arts Museums of San Francisco, USA

FAMSF is the largest public arts institution in San Francisco with over 1 million visitors per year 

Services: Insight for Web Strategy and UX, User research
Tools: User testing, benchmarking, workshops + reports
Delivered: 2020 – 2023

Who we work with

10 years, big names.

A decade helping cultural organisations design and create landscape-changing experiences proven to draw people deeper. We team with galleries, museums, heritage and cultural organisations with people to reach and a story to tell. In recent years, we’ve been the trusted digital partner of:
American Museum of Natural History
Science Museum
San Francisco Museum of Modern Art
The National Gallery
English Heritage
Van Gogh Museum Amsterdam
Wellcome Collection
Tate
Glasgow Museums
National Museum of American Jewish History
MS Shift
Exploratorium
Bloomberg Philanthropies
Imperial War Museums
Scottish Ballet
Getty Museum
Isabella Stewart Gardner Museum
Heritage Fund
– John Stack, Digital Director, Science Museum

“The Science Museum Group is undertaking a step change in its digital output. Driven by the desire to take a user centred and holistic approach to user experience and fulfilling user needs. Working with FG+W we have gained deep knowledge of our audiences and their needs. We are now working with them to plan the museum’s content strategy.”

Latest news

This just in.

Just-dropped conference announcements, thought pieces we’ve written, FG+W job openings and new work we’re getting our teeth into.